Old Spice Branding Solution Mockup

The Old Spice brand dominates the men's hygiene and cosmetics industry for a major of the older demographic; however, despite current efforts seem to continually fall behind AXE in the 11-17 age range. Xavier's marketing students were tasked with coming up with a solution to this issue as each group was paired up with a designer. Their solution was to create the Old Spice HERO collection which they hoped would be used in partnership with Marvel. My designs brought their idea to life in a clean, exciting way that not only combined the brand styles of Marvel and Old Spice but gave reference to the superheroes in a way that was indirect enough where an expensive partnership was not necessarily crucial.