Xavier University's annual end-of-the-year concert, XavierFest, is one that is anticipated by students all year. It is an energy-filled, entertainment event meant to capture the spirit of Xavier and Cincinnati alike. Previously, there was little to no brand consistency. The event had a different logo for web and print promotions and was overwhelming and cheesy. My solution uses a retro vibe on a clean, modern design to capture the essence of this enthusiastic yet historical campus. The addition of extra assets such as a motion-graphics for promotional videos and QR links on modernize the event branding and give the event more life and more interaction with the student body.
