Deviant Brewing Brand MockUp

As a brand new microbrewery, Deviant Brewing Co. is in need a full market design package that shows off their unique style, while still connecting to other brands currently in the market. My brand strategy will use several handcrafted elements and raw resource materials such as open wood and metal to transform their warehouse space into an edgy, casual, and urban space. Their woodcut-inspired logo with have a modern twist in order to express to consumers that their space is one of both sophistication and entertainment. Drink names and can designs will continue this hand-made motif as the and designs will double as screenprint posters to decorate the store.

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